|
By
Tyler
Jones
As a buyer on eBay, I want to do my part to help the
situation run smoothly and to make things easy on
the seller. By working together, buyers and sellers
can make the eBay experience wonderful.
Being a good buyer comes in two parts : Winnings auctions
(duh) and handling your responsibilities afterward
in an efficient and mature manner.
| Being
a good buyer |
How
to do it |
| Get
Organized |
It's
amazing how often people come to the chat boards
to tell us that they bid on stuff and can't
remember what it was. They forgot the auction
number. They forgot the sellers id. They forgot
the price. They can't remember if they sent
a check or not. They can't remember if the item
got here or not. A little basic organization
right now will save you (and your sellers) tons
of headaches in the future.
The best piece of advice I can give you at this
stage is do not rely on the automated notices
from eBay. They are often late and sometimes
don't even show up at all. They are a courtesy
only, and eBay does not guarantee their delivery.
Instead, keep track of all auctions personally.
Also, don't rely on search pages. They tend
to roll info off after 30 days, and that's not
always good. I use a spreadsheet, and it works
wonders. You can use this, a diary, or other
thing. The important goal here is for you to
personally keep a physical record of every item
that you ever bid on, and to do so apart from
eBay. Use this as a reference guide.
Information to keep track of might be auction
number, description, seller id, date of auction
end, price, price with shipping, method of payment,
if you've paid or not, if the item has shipped
yet, if you've received it, has feedback been
received and/or left. Over time, this will become
your record of involvement with eBay, and provide
you with not only a record to see what's going
on, but to give you a comprehensive overview
of your eBay activities. |
| Understand
the auction |
I
cannot stress this enough. Before bidding, study
the auction. Read the item description, TOS
and header info very thoroughly, even multiple
times if necessary. Understand everything that
the seller says. If you have any questions,
e-mail the seller. If the seller does not answer,
or give vague, useless information, then you
may not want to bid. Even basic information
is good at this point. When does the auction
begin? When does it end? When will be the best
time for you to bid? How much do you want to
bid? (This question may depend on later information).
Are there any special characteristics of this
auction? Is it a Reserve Auction? A Dutch Auction?
A Buy It Now Auction? A Fixed Price Auction?
A Private Auction? |
| Understand
the Item |
Learn
about the item and figure out exactly what is
in and how it is. There are several questions
that you may want answered in this stage. Is
this really the item you think it is? What condition
is it in? Are there any smudges, cracks, rips,
chips, or other evidence of wear and tear? Is
it part of a larger set of items? If it contains
multiple parts, are all parts there? If the
item comes in different versions or editions,
find out which one it is. Determine the year
it was made, and subsequent info, like miles
on the odometer. Has the item ever been broken
and then repaired? Has any original equipment
been replaced? Is there a picuture of the item?
Does the description match the picture? |
| Understand
the seller |
Study
the Seller. How does their feedback look? Don't
just look at the number. A seller may have a
total feedback of over 5000, but may have several
hundred negatives. Many of these might be retaliatory
negs, but might also indicate that the seller
does such a high volume that many buyers slip
through the cracks. Some sellers have such a
high rating that they don't care if they get
a few negs now and then. Give them some slack,
though. Much negative feedback is retaliatory.
Only by experience can you sometimes, but not
all the time, tell the difference.
Also check the feedback that they have left.
Some sellers just don't have time to leave feedback.
I saw a seller once with over 1000 feedbacks,
mostly positive, but less than 100 feedbacks
left. I asked him about his feedback policy
but never got an answer. Of course, if feedback
is not important to you, then you can skipt
this step, but it's important to me.
Also check to see if they have given and received
feedback recently. If they have received much
feedback in the last week, but haven't left
any in months, then that may cause for alarm.
Of course, some sellers leave large block of
feedback every week or two, so you'll need to
do some detective work.
Look at what other items the seller is offering.
You may find many items that you want all from
the same person. If the seller is agreeable,
you can combine shipping costs, and pay for
several things in one deal. Ask the seller first,
though. Some combine shipping, and some don't.
Naturally, if you come on an auction almost
at the end, you can't do all this. If you really
want the item, and there aren't enough of them
to afford the luxury of time, get as much info
as you can, bid, and good luck to you. In this
case, you may be taking a slight risk, but if
you're willing, then go for it, and hope that
the seller doesn't throw you a curve ball. |
| Understand
the Terms |
Some
sellers have very specific terms of sale, as
listed in their auction pages. Some will sell
only to one or more specific countries. Some
will not sell to new users, users with low feedback
or users with a negative feedback rating. Many
will only accept certain types of payment. Some
might even accept one or two types that you
cannot provide.
If the sellers pre-set conditions eliminate
you, please don't bid just to punish the seller
or teach him a lesson. You'll just cause problems.
If the seller doesn't want you, chances are
you don't want him. Move on and find another
auction.
Learn as much as you can, by reading and e-mail,
details of shipping. This includes payment methods,
total cost, and options like insurance, delivery
confirmation, tracking id and various shipping
methods and companies. Ask the seller if you
have any big questions about these before you
bid. Some sellers have stiff requirements for
establishing contact and making payment. My
goal is always to do both as quickly as possible
anyway, so this is rarely a problem, but keep
an eye out for some sticklers.
If you and the seller live in different countries,
make sure that they ship internationally and
that you can pay them. I once won an auction,
but did not see that they took only International
Money Orders. I was in a panic until I found
out that the U.S. Post Office sells these. Lucky
me. :-) |
| Do
your homework |
If
you want an item that you think might be available
on eBay at a bargain, assume nothing. It might
be available retail or at a flea market in your
hometown. Early on in my eBay career, I came
across a really neat thing that I never knew
existed. Thinking that it was a rare out of
print thing, I bid quit a bundle on it. After
I won, I learned that it was available retail
for half of what I paid. Oops :-(. Nevertheless,
I took my lumps and moved on.
It may also be the case that many sellers are
offering the same item. Especially for big-ticket
mass produced items, do a search over a period
of a couple days. Find out what they tend to
go for. Don't bid more than you need to and
you might even find a deal. Some of you may
remember that in the Christmas season of 2000,
the Sony Playstation was the number one hot
item, on and off eBay. Prices on eBay were soaring,
due to a severe shortage.
I sold two of them myself for some friends and
did some research of my own. I found amazing
discrepancies in the prices of different auctions
for the exact same item. True, some of the auctioned
units came bundled with games, but I still found
differences of nearly $400.00 for just the console.
Many people were paying far more than they needed
to, and this could have been avoided with just
a little bit of detective work.
Major events may temporarily alter the price
of items. The tragic death of Dale Earnhardt
sent memorabilia prices into the atmosphere
in February of 2001, but but later on they stabilized
and sold for what they normally did before the
crash. |
| Let
the Buyer Beware |
There
are some auctions on eBay that are too good
to be true. You might think that you're going
to get a great deal. However, before you bid,
take a closer look. Often, these are not auctions
for items, but rather they are auctions for
INFORMATION. That is, you win the auction,
and the seller gives you a phone number, address
or web page where you can go to buy the item
(and other things) at full price. This is a
scam, and as of this writing, I believe it to
be against eBay rules. Still, you don't want
to get caught in this. Please read the auction
page carefully. Is it for an actual product,
or a "list" or some other roundabout way of
getting things?
Some Dutch auctions are rather vague. Often,
it may appear as if each item you bid on is
100 widgets, when the truth is there are a TOTAL
of 100 widgets to bid on. Make sure that you
know exactly what each item is. Is the seller
listing 100 lots of 100 each, or 100 individual
items? In general, Dutch Auctions are for lots
of 1. That is, if I list "Lot of 100 cables",
and the Dutch number says 100, then in all likelyhood
I have 100 cables to sell, and you can bid for
them 1 at a time. I probably do not have 100
sets of 100.
Also, of course, remember the old adage, "If
it sounds too good to be true, it probably is".
No, friend, you're not going to get that Rolex
Watch for $10.00. You're not going to get 100
brand new printer cables for $5.00, and I'm
pretty sure you're not going to get a Sony Playstation
2 for $5.00. Possible? Yes. Likely? Not on your
life. :-) |
| Win
that auction! |
Okay.
You've studied the heck out of the auction,
the item and the seller. You're confident that
this is exactly what you want, you know that
you meet the seller's requirements to bid, and
you trust the seller. You want this item and
you're ready to get it. You're halfway there.
The trick now is to bid and win. You can study
all you want, but you won't win anything unless
you're the highest bidder. My best advice is,
learn to use the Proxy system and bid as late
as you can. Determine your True
Max Bid,
and wait until you can't wait any more then
bid. If you bid late enough, you're a sniper.
Even if you don't snipe, bidding your max is
really the best way to win. You probably won't
win all the time. There's no way to guarantee
a win, but by proxy bidding, you will maximize
your chances. The two biggest rules for this
stage are make sure that you're bidding what
you think you're bidding, and do not bid more
than you can afford. |
| Easy
on the trigger, partner |
When
you've decided how much to bid and are ready,
tread carefully. After you have determined your
True Max Bid and begin the bidding process,
but before clicking that submit button, perform
what we in the computer business call a "sanity
check".
- Make
sure that this is exactly the auction that
you think it is.
- Do
you really want this item? No, really. Are
you completely sure that you want it? Think
hard. :-)
- Sign
in, or make sure that your userid and password
are entered correctly. Passwords are not
displayed, but do your best.
- Is
your bid entered correctly? Watch for things
like spaces, commas instead of decimals
(U.S. format only, please) and stray characters.
- Make
sure that you are really willing and able
to pay your True Max bid should it become
necessary.
- Make
really sure that you are not bidding more
than you are willing to pay or can afford.
- I
mean make abso (insert swear word here)
lutely sure that you can afford it, should
it become necessary.
- Perform
one more sanity check.
- Submit
that bid and win!
By far, the biggest mistake at this stage is
entering a bogus amount. Sometimes people simply
type the wrong number, or misplace the decimal
point, or enter stray characters. The eBay bid
amount should only contain numbers and one decimal
point in U.S. style. That's a "." dot, not a
"," comma. Please do not type in any spaces,
currency markers, letters or other symbols.
eBay will do strange things to your bid if you
do. |
All
bids are serious.
It's not just a game |
Some
new people are tempted to bid on many auctions
at once, then back out of all but the best deal,
whether retracting or the NPB express. I advise
against this. You will get lots of negative
feedback, and eventually kicked off eBay. When
bidding, assume that you will win every auction
that you bid on, and that you will owe your
True Max Bid. This is unlikely, but working
from this assumption will help prevent your
bank account from going bust.
Remember that every bid you make is a binding
agreement. You are expected to pay for everything
you win. Even if somebody outbids you on an
item, you may still become the high bidder again
if that person retracts or has his bid canceled.
No, really. This is an important issue. I've
seen a rash of bid retractions and NPB's lately.
A lot of newbies are bidding more than they
should, without realizing how serious it is.
Please, assume that every bid you make is cash
out the door. Assume that you've already spent
it. If the auction ends and somebody has outbid
you, then you get a virtual refund. However,
this magical return does not occur until after
the auction ends.
Even if you bid and are outbid, or bid and never
take the lead, you're not off the hook. Others
may retract or get canceled, leaving you holding
the bag. Never bid on two of the same item,
unless you want both. Your bid is live, and
you can only get off the hook in one of two
ways. First, the auction ends and you are not
the listed winner, or among the listed winners
of a Dutch Auction. Second, if you bid and the
reserve is still not met. |
| If
you must retract, do it slowly |
Any
bid can be retracted, but eBay only recognizes
a few valid reasons for doing so, such as entering
a bid with wrong decimal point. Sometimes, a
person will accidentally bid $10000.00 instead
of $100.00 for example. Also, the seller may
change the item description after you bid. Otherwise,
eBay assumes that your bid was valid.
If you must retract anyway, you may want to
e-mail the seller explaining the situation.
Sometimes, you may have bid too much in the
frenzy of bidding, and it might break your bank.
Most sellers would rather have a retraction
than an NPB. However, judicious use of my good
buyer tips, especially the sanity check, will
help you avoid such problems in the future.
Please, bid only what you are willing to pay
and are able to afford. Make sure that the amount
entered is exactly what you think it is. Unlike
the old 10-key machines, the decimal point is
NOT assumed. Therefore, 1000 is one thousand
dollars, not ten. |
| The
only thing worse than a sore loser is a sore
winner |
If
you don't win an auction, don't take it out
on the seller or the winning bidder. You lost
because somebody bid more than you did. If you're
sure that you would have bid more if you had
the chance, realize that you HAD the chance
before to bid more than you did. If eBay shut
down right before your bid, it happens. When
you lose, just accept it and move on. Life isn't
fair. You don't always get what you want. Live
with it.
On the other hand, if you win, don't rub it
in. Take the high road and win with honor and
grace. It's okay to be proud and even do a victory
dance if you win. I have myself every once in
a while :-). However, taunting those that did
not win shows poor sportsmanship, it's a really
uncool thing to do,and shows you to be a low-class
boorish trashy person. Don't be a jerk. Just
win, baby, and let it go. |
| Communication
is the cornerstone of any good relationship |
When
you win, be sure to inform the seller right
away. See my comments about auto-messages above.
I suggest that with every piece of e-mail, send
along all information. Include such things as
auction number, description, your name, your
username, your e-mail address, your snail-mail
address, the total price, and so on. Is this
overkill? Yes. However, it's often necessary.
By always sending full information, there's
less chance of error. I once had to ask a seller
THREE TIMES for his address. Yuck.
Send e-mail every day until you reach the seller.
As I've learned from the business world, there
is an enormous difference between sending one
e-mail five days ago, and sending e-mail every
day for five days. Don't overdo it, though.
Don't send more than one per day unless there
is an ongoing communication between buyer and
seller. Keep up the one a days until you establish
initial contact. |
| Maintain
your archives |
When
I am engaged in a transaction, I always save
a copy of the most recent e-mail that I sent.
This helps me keep track of my items. Comparing
the state of my e-mail to the state of my spreadsheet
provides a good crosschecking and auditing tool.
I always send e-mail to the other person and
myself. This lets me just Reply to All instead
of typing all of the information over and over.
The most recent e-mail provides a history of
the transaction. As it progresses, I add, remove
and edit information as the need arises. Each
e-mail is in effect a snapshot of the transaction
in its current state.
When the transaction is done, I move the e-mail
to a "done" folder, but this is really not necessary.
Once the item has been received, thank-yous
have been exchanged and feedback has been left
by both parties, there is really no need to
keep anything, but that's just me. |
| Have
a generous clock, but be firm |
eBay
says communication must be established within
three business days of auction end. However,
this may not always be enough time. Don't be
quick to jump the gun and run screaming to safeharbor
the minute that you pass the 72-hour mark. I
did that once, and while everything worked out
OK, I don't recommend it.
When I win an auction, I tag that day as day
0. If it's a weekend or holiday, I tag the next
business day as day 0. I send an e-mail every
day with full information and any questions
that I might have. The phrase "day x" appears
in each subject line, along with some other
info. Beginning on day 3, I temporarily suspend
my no more than 1 a day rule. I start to send
e-mail all three ways to the seller, just in
case our ISP's aren't talking to each other.
I send it directly, I send it through the general
eBay server, and I also send it through "send
this auction to a friend". Once day 6 shows
up, I pull contact info and maybe file an NPS
report. |
| Hash
out the final terms, but be flexible |
Your
next job is to determine payment method, establish
shipping costs, and exchange name and address
info. Please understand that in this phase,
the seller is in charge. They will probably
define much of this in their TOS, and any other
details are at their discretion. Work with the
seller to determine what they want and then
finalize all details.
There may be some exceptions. For example, a
seller who does not mention shipping costs then
says that it will cost $500.00 to ship a postcard
is probably doing something wrong. However,
within reason, the seller has the right to determine
all shipping rules, unless they directly violate
stated terms in his TOS.
If the seller does not take checks, don't send
one anyway, then demand that he accept it. Many
buyers don't think this is a big deal, but it
is. Getting a cashier's check or Money Order
is not all that difficult. Just find a bank
or a post office. |
| Send
your payment |
This
is a no-brainer. Whether PayPal, checks, Money
Orders or cash (I strongly advise against cash),
send the payment within a few days of getting
all info. I bid on a fair amount of items myself,
so I like to get a block of Money Orders once
a week. Give your seller a heads-up on things
like this, and send an e-mail when you send
the payment. In this case, don't send e-mail
until you get a response. Just send one. |
| Is
anybody home? |
Once
two-way communication has been established,
and all information has been exchanged, I stop
the daily e-mails. From that point on, I only
send e-mail when a milestone is reached, or
when more than two weeks have gone by with no
communication. Various milestones include...
- The
auction has ended.
- Communication
has been established.
- All
necessary information has been exchanged.
- The
payment has been sent.
- The
payment has been received.
- The
payment has been confirmed and validated
(for personal checks).
- The
item has shipped.
- The
item has been received.
- Feedback
has been excahnged.
Note
that the first three are part of my daily e-mail
bombardment. After that, if more than two weeks
go by without an e-mail, then I'll send one
just to see what's up, three weeks in the case
of international shipments. When this happens,
it becomes a daily thing. For the most part,
I just want to make sure that the seller has
not forgotten about me. I know that this can
be a little annoying, but it's odd for such
a long period to go by between milestones, except
for confirming a personal check. Still, it's
good to keep in touch, even minimally. |
| Leave
feedback and beg the seller to return the favor |
As
of this writing, I've never had a transaction
go bad, so I don't feel qualified to fully discuss
leaving negative feedback. I'll just say that
if you feel that the deal was bad, and that
such action is fully warranted, and if you have
given the seller every chance to make good,
then go ahead and do it, but make really sure.
Some sellers leave feedback as soon as payment
is received. Other wait for you to leave it
first.
I don't mind this, and as a buyer, I leave feedback
as soon as I get the item. Once that happens,
I inform the seller that I have done so and
very nicely ask for positive feedback of my
own. This e-mail continues once per week until
either I get feedback, or we move past the 90-day
limit. If that happens, I stop the e-mails and
put the seller on my "no-list" and will never
buy from them again except in the rarest of
circumstances. As of this writing, about 8 sellers
are on my no-list.
Yes, yes. I know that feedback is voluntary
and all that, but it's important to me. My feedback
rating is my record of how well I do on eBay,
and it's a bit of a letdown when I go through
all this work, and get no feedback. It's like
the transaction was never really completed,
and something's missing. A buyer who does not
leave feedback seems to me to be rather ungrateful.
He'll take the item, then leave you out in the
cold. Please be kind and leave appropriate feedback.
It's easy and really doesn't take that long.
|
|