In a Reserve Price Auction, the seller has the option of setting a Reserve Price, which is a price below which the listing will not sell. The Reserve Price is higher than the Opening Value. A reserve price allows the seller to start the auction with an opening value below the reserve price to initiate bidder interest and determine the fair market value of an item. If the seller has set a Reserve Price you will see either a "Reserve not met" or "Reserve met" message on the listing page depending on whether the current bid is below, or at or above, this price.